Virginia Lube, which operates 11 Jiffy Lube service centers in the Charlottesville, Roanoke, Lynchburg, Danville and Staunton areas, takes great pride in being service heroes in these communities.

For the last five years, the franchisee has been a major sponsor of numerous community organizations. Perhaps the largest commitment it makes is for the Piedmont Valley Area Chapter of the National Alzheimer's Association annual golf tournament. The company works hand-in-hand with the organization to make sure the event is a success, from soliciting businesses to participate to providing gifts at the event to making arrangements for the awards dinner.

• Annual fund-raising golf tournaments put on by the following organizations: Big Brothers/Big Sisters, Boys & Girls Club, Virginia Discovery Museum, Ronald McDonald House, Juvenile Diabetes Research Foundation.
• Annual fund-raising dinners conducted by the American Heart Association, Meals on Wheels and the Monticello Area Community Action Agency Helping Families.
• The National Multiple Sclerosis Association Bike Tour, March of Dimes Blue Jeans for Babies, American Cancer Society Relay for Life, Live Arts and First Night Virginia.